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1.
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Marketing Channel Management : a customer centric approach
by Venugopal, Pingali. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Sage 2012Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.84] (2).
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2.
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Using Market Knowledge
by Deshpande, Rohit. Edition: Material type: Book Publisher: New Delhi Sage Publications c2001Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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3.
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Industrial Marketing Strategy / Frederick E. Webster.
by Webster, Frederick E.,Jr. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi : Wiley, 1991Online access: Publisher Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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4.
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Business Marketing Management : B2B
by Hutt, Michael D. Edition: 10th Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Cengage Learning 2010Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.804] (1).
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5.
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True Story : how to combine action to transform you business
by Montague,Ty. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Harvard Business Review Press 2013Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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6.
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Legends in Marketing ; Vol.10- resource advantage theory the research tradition period
by Sheth, jagdish N.,Ed. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Sage 2011Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.80092 SJN] (10).
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7.
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The Science of Success : how market-based management built the world's largest private company / Charles G. Koch.
by Koch, Charles G. (Charles de Ganahl) 1935-. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Hoboken John Wiley & Sons 2007Online access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.409] (2).
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8.
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Marketing Management: a cultural perspective
by Penaloza, Lisa. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London Taylor and Francis; Routledge 2012Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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9.
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Marketing Through Search optimization: how to be found on the Web
by Michael, Alex. Edition: 2nd Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London Taylor and Francis; Routledge 2008Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802854678] (1).
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10.
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Managing Business Interfaces : marketing, engineering and manufacturing perspectives
by Chakravarty, Amiya K. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York Springer 2005Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.50688 CHA] (1).
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11.
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Strategic Marketing
by Mooradian, Todd A. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Pearson 2011Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).
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12.
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How to Write a Marketing Plan
by Westwood, John. Edition: 4th Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Kogan Page 2013Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).
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13.
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A Genie's Wisdom : a fable of how a CEO learned to be a marketing genius
by Trout, Jack. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi John Wiley & Sons 2003Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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14.
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Channel Champions : how leading companies build new strategies to serve customers
by Wheeler, Steven. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Jersey Jossey Bass; John Wiley & Sons 1999Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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15.
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Marketing Services : competing through quality
by Berry, Leonard L. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York Free Press 1991Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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16.
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The 22 Immutable Laws of Marketing
by Ries, Al. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Profile books 1993Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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17.
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The Marketing Whitebook 2013-2014 : decoding diversity
by Datta, Prosenjit | BusinessWorld. Edition: 9th Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Business World 2013Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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18.
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Tilt : shifting your strategy from products to customers / Niraj Dawar.
by Dawar, Niraj. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston, Massachusetts : Harvard Business Review Press, [2013]Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).
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19.
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The analytical marketer : how to transform your marketing organization / Adele Sweetwood.
by Sweetwood, Adele [author.]. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi : Boston, Massachusetts ; Harvard Business Review Press, [2016]Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).
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20.
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Marketing management / Philip Kotler, Kevin Lane Keller.
by Kotler, Philip [author.] | Keller, Kevin Lane 1956-. Edition: 15th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi ; Pearson, c2016.Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (3).
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